Software on a stick?

4 . December 2008
written by Clemens Lang at Dec 4th 2008, 13:39

When you buy software in stores you usually get a box with a CD, DVD or even a couple of DVDs. But isn’t that kind of – old-fashioned?

Why is the software industry still using optical media to distribute software? Besides the few companies that offer software downloads everybody else ships CDs or DVDs. I occasionally wonder why they don't use USB flash drives? Flash drives are

  1. small (from a hardware point of view)
    USB drives are much smaller and thus much more portable than optical media
  2. large (in terms of storage capacity)
    flash memory can easily store the amount of data a DVD can and the amount will certainly grow in the future
  3. robust
    try to break apart a CD, and then do the same with a flash drive wink
  4. cheap
    I don't know the exact price per Gigabyte of a CD or DVD, but USB drives are quite cheap as well.

I'm not a business analyst, but imho thumb drives are a serious alternative to optical media especially since there will be more PCs or laptops without any optical drive (such as the MacBook Air) in the future.